Why is my paid Facebook traffic being marked as referred and not paid? : Propel Commerce

Why is my paid Facebook traffic being marked as referred and not paid? Print

Created by: Chris Norton

Modified on: Mon, 6 Jun, 2022 at 2:07 PM

Propel Replays identifies Facebook traffic by looking for the fbclid parameter in the URL when shoppers are referred to your site from Facebook. Facebook appends this to all outgoing links - both paid and organic/unpaid.

Because of this, Propel Replays has no way to determine whether a visit from Facebook is paid or unpaid.

To resolve this, we recommend adding a UTM parameter to the URLs to your site in your Facebook ads (e.g., utm_medium=paid). This will help our app, and any other apps you may be using, identify paid traffic from Facebook.

Facebook has an article on how to do this in their help articles here: https://www.facebook.com/business/help/1016122818401732

We recommend using the medium parameter for this, therefore links to your site from Facebook would look something like: yousitename.com?utm_medium=paid

Chris is the author of this solution article.

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Why is my paid Facebook traffic being marked as referred and not paid? Print

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